Last updated: August 24, 2026
First Choice Heating & AC (“we,” “us,” or “our”) operates firstchoiceheat-ac.com. This page explains what information we collect when you visit our website or contact us, how we use it, and the choices you have.
Information we collect
Information you give us. When you fill out a contact or scheduling form, request an estimate, or call us, we collect the information you provide: typically your name, phone number, email address, service address, and a description of the work you need.
Phone calls. We use CallRail, a call tracking service, to manage our phone lines. Calls to the phone numbers on this website may be recorded, and the calling number, call time, and call duration logged, so we can respond to inquiries, confirm appointments, and improve our customer service.
Information collected automatically. Like most websites, we and the third-party services we use collect standard technical information when you visit: IP address, browser type, pages viewed, and how you reached the site. This is collected through cookies and similar technologies.
How we use your information
We use the information above to respond to your inquiries, schedule and perform service, communicate with you about your appointments, measure and improve our advertising, and operate and improve this website. We do not sell your personal information.
Advertising cookies and third parties
We advertise on Google and other platforms. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website (often called “remarketing”) and to measure which of our ads lead to calls and form submissions. These vendors may collect technical information about your visit as described above.
You can opt out of personalized advertising from Google at Google Ads Settings and from many other vendors at www.aboutads.info/choices. You can also block or delete cookies in your browser settings; the website will still work.
We may also advertise on Facebook and Instagram. Meta uses cookies and similar technologies to show our ads to people who have visited this website and to measure ad performance. You can manage this in your Facebook ad preferences.
We use Google Analytics to understand how visitors use this website. Google Analytics collects the technical information described above. You can opt out with the Google Analytics opt-out browser add-on.
Categories of third parties we share information with
We share information only with service providers that help us operate: advertising and analytics providers (such as Google), our call tracking provider (CallRail), and the software we use to schedule and manage service. We do not sell or rent your personal information to anyone.
Your choices and access to your information
If you would like to review, correct, or delete the contact information you have provided to us, call us at the phone number on this website or send us a message through our contact form, and we will handle your request.
Do Not Track
Some browsers offer a “Do Not Track” setting. This website does not currently respond to Do Not Track signals; the advertising opt-outs above are the way to limit personalized ads.
Children’s privacy
Our services are for homeowners and businesses. This website is not directed to children under 13, and we do not knowingly collect personal information from them.
Changes to this policy
If we make material changes to this policy, we will post the updated version on this page with a new “Last updated” date.
Contact us
First Choice Heating & AC
Fredericksburg, VA
Reach us using the phone number or contact form on this website.