About Us

Providing HVAC Service Excellence To Fredericksburg For 23 Years

Keith Bareford founded First Choice Heating Air Conditioning Company in 1998. The company initially began as a four-man operation, with the owner selling, installing, and managing the entire operation. During the first five years Keith’s focus was on growing the business through the residential new construction market pulling from his team’s years of experience in duct design, fabrication and installation.  In the first five years, First Choice became recognized as one of the largest residential contractors in the greater Fredericksburg market with over 40 employees.

From the beginning, Keith wanted to create a company that offered more than just installations and he began offering Energy Maintenance Agreements to make sure that all his customers rely on First Choice for maintaining each customer’s home comfort. Today, hundreds of area homeowners rely on First Choice for maintaining and caring for their home HVAC needs.

A turning point came about in 2008, when the collapse of the home builder market caused First Choice to make a greater turn toward residential service and replacement. Continuing on the service foundation built from day one, First Choice is growing and serving the greater Fredericksburg market with affordable and energy-efficient home solutions with some of the best warranties in the business.

Special Offers

Free Estimates On HVAC Installations

We offer FREE Estimates on every installation we perform to maximize the value you get out of your home's new HVAC investment!


What Our Customer Had To Say About Us

We were very pleased with the installation of our dehumidifier. Rusty was professional, courteous, and answered all of our questions.

Kevin E.

I had an AC breakdown on a weekend evening and First Choice was able to come out in a timely manner and resolve our issue without draining our bank account. Customers for Life!!!

Alex R.

I had a new system installed with addition of duct work, and I could not be happier with the level of customer service. I appreciate how quickly they were able to schedule my furnace replacement even in the dead of winter.

Iris H.

Our air conditioner broke this summer when it was over 90 degrees, First Choice was out the same day a nd fixed the problem quickly. I wouldn't trust anyone else!

Will M.